Dashboard Overview
Learn how to navigate and use the dashboard to view campaign performance, metrics, and insights.
Ott provides a comprehensive view of all your PPC campaign performance, metrics, and insights in one unified interface.
Dashboard Layout
Main Navigation
The dashboard includes:
- Dashboard: Overview of all campaigns and key metrics
- Campaigns: View and manage Meta campaigns
- Clients: Manage client accounts
- Brands: Organize brands under clients
- Telegram: Manage Telegram tracking and channels
- Reports: Generate and view reports
- Integrations: Manage connected accounts
- Settings: Configure account and workspace settings
Key Performance Indicators (KPIs)
The dashboard displays:
- Total Spend: Total advertising spend across all campaigns
- Impressions: Total ad impressions
- Clicks: Total clicks on ads
- Conversions: Total conversions tracked
- ROAS: Return on Ad Spend
- CTR: Click-Through Rate
- CPC: Cost Per Click
- CPA: Cost Per Acquisition
Viewing Campaign Data
Campaign List View
- Filtering: Filter by client, brand, campaign status, date range
- Sorting: Sort by spend, impressions, conversions, ROAS, etc.
- Search: Search campaigns by name or ID
- Bulk Actions: Select multiple campaigns for bulk operations
Campaign Detail View
View detailed information for each campaign:
- Overview: Key metrics and performance summary
- Ad Sets: List of ad sets within the campaign
- Ads: Individual ads and their performance
- Performance Trends: Charts showing performance over time
- Breakdowns: Performance by demographics, platforms, devices
Date Range Selection
Quick Ranges
- Today: Current day's data
- Yesterday: Previous day's data
- Last 7 Days: Past week
- Last 30 Days: Past month
- This Month: Current month
- Last Month: Previous month
- Custom Range: Select specific start and end dates
Time Zone
- Data is displayed in your account's timezone
- Change timezone in Settings → Profile
Performance Metrics
Standard Metrics
- Impressions: Number of times ads were shown
- Clicks: Number of clicks on ads
- Spend: Total amount spent on advertising
- Conversions: Number of conversions tracked
- ROAS: Return on Ad Spend (Revenue / Spend)
- CTR: Click-Through Rate (Clicks / Impressions)
- CPC: Cost Per Click (Spend / Clicks)
- CPA: Cost Per Acquisition (Spend / Conversions)
Custom Metrics
Track additional metrics:
- FTDs: First-Time Deposits
- Telegram Joins: Telegram channel joins
- Custom KPIs: Define your own metrics
Data Breakdowns
By Demographics
- Age: Performance by age groups
- Gender: Performance by gender
- Location: Performance by country/region
By Platform
- Facebook: Performance on Facebook
- Instagram: Performance on Instagram
- Messenger: Performance on Messenger
- Audience Network: Performance on Audience Network
By Device
- Desktop: Performance on desktop devices
- Mobile: Performance on mobile devices
- Tablet: Performance on tablet devices
Charts and Visualizations
Performance Charts
- Line Charts: Trends over time
- Bar Charts: Comparisons between campaigns/ad sets/ads
- Pie Charts: Distribution of spend or conversions
- Area Charts: Cumulative performance
Export Options
Export data as:
- CSV: Comma-separated values for Excel
- PDF: Formatted reports
- JSON: Raw data for analysis
Alerts and Notifications
Performance Alerts
Set up alerts for:
- Spend Thresholds: Alert when spend exceeds limits
- Conversion Drops: Alert when conversions decrease significantly
- ROAS Changes: Alert when ROAS drops below threshold
- Sync Failures: Alert when data sync fails
Notification Settings
Configure notifications:
- Email: Receive alerts via email
- In-App: See alerts in the dashboard
- Frequency: Choose how often to receive updates
Workspace Organization
Clients
Organize campaigns by client:
- Create Clients: Add new client accounts
- Assign Campaigns: Link campaigns to clients
- Client Dashboards: View performance per client
Brands
Organize campaigns by brand:
- Create Brands: Add brands under clients
- Brand Hierarchy: Clients → Brands → Campaigns
- Brand Performance: View performance per brand
Best Practices
- Regular Monitoring: Check dashboard daily for performance updates
- Date Range Analysis: Compare different time periods
- Breakdown Analysis: Use breakdowns to identify opportunities
- Alert Configuration: Set up alerts for important metrics
- Export Regular Reports: Export data for external analysis