Dashboard Overview
Learn how to navigate and use the dashboard to view campaign performance, metrics, and insights.
Ott provides a comprehensive view of all your PPC campaign performance, metrics, and insights in one unified interface.
Dashboard Layout
Main Navigation
The sidebar groups the app into three areas, with Home above them and Settings and Billing at the bottom:
- Home: Overview of all campaigns and key metrics
- Analyze: Clients, Brands, Campaigns, Creatives, Telegram (join performance and link health for each brand) and Ad activity
- Manage: Clients & brands, Ad accounts, Media buyers, Fees & budgets and Manual metrics
- Connect: Meta, Telegram tracking (bots, domains, links and the setup flow) and Data health
- Settings and Billing: Configure account and workspace settings
Key Performance Indicators (KPIs)
The dashboard displays:
- Total Spend: Total advertising spend across all campaigns
- Impressions: Total ad impressions
- Clicks: Total clicks on ads
- Conversions: Total conversions tracked
- ROAS: Return on Ad Spend
- CTR: Click-Through Rate
- CPC: Cost Per Click
- CPA: Cost Per Acquisition
Viewing Campaign Data
Campaign List View
- Filtering: Filter by client, brand, campaign status, date range
- Sorting: Sort by spend, impressions, conversions, ROAS, etc.
- Search: Search campaigns by name or ID
- Bulk Actions: Select multiple campaigns for bulk operations
Campaign Detail View
View detailed information for each campaign:
- Overview: Key metrics and performance summary
- Ad Sets: List of ad sets within the campaign
- Ads: Individual ads and their performance
- Performance Trends: Charts showing performance over time
- Breakdowns: Performance by demographics, platforms, devices
Date Range Selection
Quick Ranges
- Today: Current day's data
- Yesterday: Previous day's data
- Last 7 Days: Past week
- Last 30 Days: Past month
- This Month: Current month
- Last Month: Previous month
- Custom Range: Select specific start and end dates
Time Zone
- Data is displayed in your account's timezone
- Change timezone in Settings → Profile
Performance Metrics
Standard Metrics
- Impressions: Number of times ads were shown
- Clicks: Number of clicks on ads
- Spend: Total amount spent on advertising
- Conversions: Number of conversions tracked
- ROAS: Return on Ad Spend (Revenue / Spend)
- CTR: Click-Through Rate (Clicks / Impressions)
- CPC: Cost Per Click (Spend / Clicks)
- CPA: Cost Per Acquisition (Spend / Conversions)
Custom Metrics
Track additional metrics:
- FTDs: First-Time Deposits
- Telegram Joins: Telegram channel joins
- Custom KPIs: Define your own metrics
Data Breakdowns
By Demographics
- Age: Performance by age groups
- Gender: Performance by gender
- Location: Performance by country/region
By Platform
- Facebook: Performance on Facebook
- Instagram: Performance on Instagram
- Messenger: Performance on Messenger
- Audience Network: Performance on Audience Network
By Device
- Desktop: Performance on desktop devices
- Mobile: Performance on mobile devices
- Tablet: Performance on tablet devices
Charts and Visualizations
Performance Charts
- Line Charts: Trends over time
- Bar Charts: Comparisons between campaigns/ad sets/ads
- Pie Charts: Distribution of spend or conversions
- Area Charts: Cumulative performance
Export Options
Export data as:
- CSV: Comma-separated values for Excel
- PDF: Formatted reports
- JSON: Raw data for analysis
Alerts and Notifications
Performance Alerts
Set up alerts for:
- Spend Thresholds: Alert when spend exceeds limits
- Conversion Drops: Alert when conversions decrease significantly
- ROAS Changes: Alert when ROAS drops below threshold
- Sync Failures: Alert when data sync fails
Notification Settings
Configure notifications:
- Email: Receive alerts via email
- In-App: See alerts in the dashboard
- Frequency: Choose how often to receive updates
Workspace Organization
Clients
Organize campaigns by client:
- Create Clients: Add new client accounts
- Assign Campaigns: Link campaigns to clients
- Client Dashboards: View performance per client
Brands
Organize campaigns by brand:
- Create Brands: Add brands under clients
- Brand Hierarchy: Clients → Brands → Campaigns
- Brand Performance: View performance per brand
Best Practices
- Regular Monitoring: Check dashboard daily for performance updates
- Date Range Analysis: Compare different time periods
- Breakdown Analysis: Use breakdowns to identify opportunities
- Alert Configuration: Set up alerts for important metrics
- Export Regular Reports: Export data for external analysis