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The PPC analytics platform for marketing agencies. Manage Meta campaigns, track Telegram conversions, and optimize performance across all your clients.

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Ott vs Adzooma

Adzooma lets you add
multiple BMs. It just
stops there.

Adzooma understood the multi-Business Manager problem. It even lets you connect ad accounts across different BMs. That's where the finance-niche thinking ends. No brand hierarchy. No Triage. No Telegram. No FTD tracking. No finance-specific features at all.

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Multi-BM support
Yes
Adzooma also supports this
Brand hierarchy
Built-in
Adzooma: not available
Telegram tracking
Native
Adzooma: not supported
Finance niche built
Yes
Adzooma: generic
Why agencies switch

Multi-BM access was the first step.
Adzooma never took the second.

Adzooma got one thing right — multi-BM access. It built nothing else finance agencies need around it.

01

They got one thing right and stopped.

Adzooma: Adzooma: multi-BM but no hierarchy
Adzooma allows you to connect ad accounts across multiple Business Managers — which is more than most tools offer. But they treated that as a checkbox, not as the foundation for a finance-niche platform. There's no Client → Brand → Account hierarchy. The multi-BM capability is raw account access, not organised data.
02

No hierarchy means no rollup.

Adzooma: Adzooma: flat account list
You can connect 20 accounts across 5 BMs in Adzooma. You cannot group them into brands. You cannot roll brands up into clients. You cannot see that TradeNow EU accounts 001–006 belong together and how they perform as a brand. You're back to manually stitching data.
03

No Triage. No proactive alerts.

Adzooma: Adzooma: no triage alerts
Adzooma is a management and reporting tool. It does not have a pre-action dashboard. It does not alert you when a campaign goes to zero spend, when CPM spikes, when CTR drops. You still log into Meta every morning across every BM to do that check manually.
04

The finance KPIs don't exist.

Adzooma: Adzooma: no FTD or Telegram
FTD logging, Telegram join tracking, custom manual metrics — none of it exists in Adzooma. Your real conversion data lives in a spreadsheet that never connects to your ad data. Your cost-per-FTD is always an estimate.
05

Pricing doesn't scale for banned accounts.

Adzooma: Adzooma: free tier, paid from £49/mo
Adzooma's core platform is now free — which makes it accessible but also reflects its limitations for professional agency use. Paid plans (Silver £49/mo, Gold £139/mo) unlock weekly/daily reports and branded reports. The pricing itself isn't the problem. The problem is that at any price point — free or paid — Adzooma lacks Client → Brand hierarchy, Campaign Triage, Telegram tracking, and FTD logging. You're getting multi-BM access for free but building everything else yourself.
Feature comparison

Side-by-side: Ott vs Adzooma

A direct comparison of the features that matter for finance agencies.

Feature
Ott
Adzooma
Finance niche
Built for forex / prop trading / iGaming
Yes
Generic
Telegram join tracking
Full attribution system
Not supported
FTD & manual metric logging
Yes, bulk import
Not supported
Private Mode (hide fee data on screen)
Yes
Not available
Account structure
Client → Brand → Ad Account hierarchy
Yes
Flat list
Multi-Business Manager support
Yes
Yes
Unlimited ad accounts, flat price
Always
Varies by plan
Ad budget balance & overdraft alerts
Yes — with forecasting
Pace tracking only
Campaign management
Campaign Triage dashboard (pre-action alerts)
Yes
Not available
No-spend / spend-drop / CPM alerts
With BM detail
Not available
Automated daily Meta sync
Yes
Yes
CAO Funnel Efficiency analysis
Yes
Not available
Agency features
Client-level revenue & fee tracking
Yes, bitemporal
Not available
Role-based permissions
Owner / Admin / Member
Yes
Brand-level media buyer assignments
Yes
Not available
Client seats with controlled brand access
Yes
Not available
AI-powered analysis
AI Insights Agent + Claude MCP
Basic automation rules
Where Adzooma leads
Multi-BM account connection
Yes
Yes
Cross-account automation rules
Not available
Yes
Google Ads support
Meta-focused
Yes
Account structure

Connected is not the same
as organised.

Adzooma connects accounts across BMs. It doesn't organise them.

ott. — how your data actually lives
Client: Global Markets Ltd.
Brand: TradeNow EU
Account 001 Active
Account 002 Active
Account 003 Banned
Account 004 Warming up
Brand: TradeNow LATAM
Account 005 Active
Account 006 Active
Brand: TradeNow MENA
Account 007 Active
Every level rolls up automatically. When Account 008 gets created after the next ban: same price. Zero extra config.
Adzooma — flat account list
  • ACCT TradeNow EU — Account 001
  • ACCT TradeNow EU — Account 002
  • ACCT TradeNow EU — Account 003
  • ACCT TradeNow EU — Account 004
  • ACCT TradeNow LATAM — Account 005
  • ACCT TradeNow LATAM — Account 006
  • ACCT TradeNow MENA — Account 007
Multi-BM access but no brand grouping. No client rollup. You connect accounts across BMs but can't organise them into a meaningful structure.
Campaign Triage

Your morning check
shouldn't take an hour.

Adzooma lets you manage campaigns across Business Managers. But managing is reactive — you need to notice a problem first. Finance media buyers check every BM manually each morning, logging in from different devices and IPs, hoping to catch spend drops and CPM spikes before they compound. Ott catches them automatically.

⚠
No-spend detection
Flags campaigns that had spend yesterday but zero today.
⚡
CPM spike alerts
Catches cost-per-mille jumps >30% in 24 hours.
📊
Spend drop monitoring
Alerts when daily spend drops >30% vs previous day.
🎯
BM-level context
Every alert shows which Business Manager and account to open.

Adzooma manages accounts. Ott tells you what to fix right now.

Campaign Triage3 alerts
No Spend Today
TradeNow EU · Account 002 · BM: OMG_EU
Had spend yesterday · $0.00 today
CPM Spike >30%
TradeNow LATAM · Account 006 · BM: OMG_LATAM
$12.40 → $18.80 · +51.6% in 24h
Spend Drop >30%
TradeNow MENA · Account 007 · BM: OMG_MENA
$840 → $512 · −39.1% vs yesterday
All other campaigns running normally ✓
Pricing comparison

Adzooma got the multi-BM piece right
and built nothing else you need.

Connecting accounts across BMs is not the same as having hierarchy, Triage, Telegram tracking, or FTD logging.

Ott · Agency plan
Forex agency · 3 clients · 18 ad accounts · 2 BMs
Base plan: flat CHF 749/mo
Extra ad accounts: CHF 0
New account after ban: CHF 0
Telegram tracking: included
CHF 749
/month · stays flat
Fixed, forever. Whether your clients run 18 ad accounts or 38 next quarter — same price. Bans, new accounts, extra brands: no impact on your bill.
Adzooma · equivalent usage
Same scenario: 18 accounts across multiple BMs
Free tier: basic features
Silver: £49/mo (weekly reports)
Gold: £139/mo (daily insights)
Telegram tracking: not available
Free–£139
/month · finance features at no tier
Free but incomplete. Adzooma's free tier is genuinely useful for basic campaign management. But at any price point — free or paid — it lacks the hierarchy, triage, Telegram tracking, and FTD logging that finance agencies need. The cost isn't the problem. The feature gap is.
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Common questions

Frequently asked questions

If Adzooma already supports multiple BMs, why switch?

Because connecting accounts across BMs is not the same as having a hierarchy, Triage, Telegram tracking, or FTD logging. Adzooma gives you raw multi-BM access. Ott gives you an organised, finance-specific platform built on top of that access.

Does Adzooma have campaign monitoring alerts?

No. Adzooma is a management and reporting tool. It does not have Campaign Triage, pre-action alerts, or any way to see what needs attention before you open Meta.

Can Adzooma track Telegram joins?

No. Telegram join tracking is not available in Adzooma at any plan level.

Does Ott support Google Ads?

No — Ott is Meta-focused by design. If you need Google Ads management, Adzooma covers that. They serve different purposes.

Who is Adzooma best for?

Generic agencies running Google + Meta campaigns without finance or regulated-niche clients. If your clients are forex brokers or prop firms, Adzooma's multi-BM capability is useful but insufficient.

Is there a free trial?

Yes, no credit card required. Connect your Meta accounts and your data is live within minutes.

Built for the work
you actually do.

The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.

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No credit card requiredSetup in minutesFlat pricing, no per-account fees