Your morning check
shouldn't take an hour.
You manage 50+ campaigns across multiple BMs for multiple clients. Opening each BM in Meta takes 20 minutes before you spot a single problem. Triage does it in 90 seconds.
No credit card required
Five BMs. Twelve clients.
What broke overnight?
Every agency morning starts the same: open Meta, check each BM, scan each account, pray nothing's wrong. There has to be a better way.
The 30-minute morning ritual
Open BM #1. Check 8 campaigns. Switch to BM #2. Check 12 campaigns. Repeat for 5 BMs. That's 30+ minutes of clicking before you've taken a single action. And you still might miss a problem buried in a sub-account.
Meta's notifications are useless
Meta sends you a notification about a policy review but doesn't tell you when a campaign's spend dropped 40% overnight. The alerts that matter for your business aren't the alerts Meta provides.
No context in Meta's interface
Meta shows you a campaign with zero spend. But which client is this for? Which brand? Is there a backup account already running? You need to cross-reference three systems to understand what's happening.
By the time you find the problem, it's been bleeding for hours
A CPM spike at 2am means you've been overpaying for 6 hours by the time you check at 8am. A no-spend issue means you've lost 6 hours of delivery. In high-volume campaigns, that's thousands of dollars.
Three signals. Full context. One screen.
What a triage-first workflow looks like.
Open Ott. Scan triage. Act on alerts. Done.
Here's what triage looks like for an agency managing 10+ clients across multiple BMs.
Not just "something's wrong." Exactly what, where, and for whom.
Every alert carries the context you need to act immediately — no cross-referencing required.
Triage is the gateway to everything else in Ott.
An alert is the starting point. What you do next is where the full platform matters.
We were spending 3-4 hours every Monday just pulling data from Meta and putting it into spreadsheets for client reports. Ott cut that down to maybe 15 minutes. Game changer.
Frequently asked questions
How often does triage data update?
Campaign data syncs daily via Meta's API. Triage alerts are generated from the latest sync, so you see overnight changes every morning.
Can I customise the alert thresholds?
Currently, triage uses fixed thresholds: zero spend (no-spend), >30% CPM increase, and >30% spend decrease. These are calibrated for the regulated-niche agencies that use Ott.
Does triage work across multiple Business Managers?
Yes. Triage aggregates alerts across all connected BMs. Every alert shows which BM, account, brand, and client is affected — so you get a unified view regardless of how many BMs you manage.
Do I still need to open Meta Ads Manager?
For daily health checks, no. Triage tells you what needs attention. You only open Meta when you need to take action — like pausing a campaign, adjusting a budget, or creating a replacement account.
Can my team members see only their brands' alerts?
Yes. Role-based access means media buyers only see triage alerts for brands they're assigned to. Owners and admins see everything.
Is there an API for triage alerts?
Ott's REST API provides access to campaign data and metrics. Triage-specific alert endpoints are on the roadmap — currently, alerts are surfaced in the dashboard.
Built for the work
you actually do.
The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.