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The PPC analytics platform for marketing agencies. Manage Meta campaigns, track Telegram conversions, and optimize performance across all your clients.

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Ott vs Revealbot (Bïrch)

Revealbot automates campaigns.
Ott tells you which ones
need attention.

Revealbot (now rebranded as Bïrch) and Ott solve different problems. Bïrch is a Meta automation tool — rule-based bid management, bulk operations, campaign control. Ott is analytics + triage + hierarchy. They're complementary, not competing. But if you had to pick one, the question is: do you need automation rules, or do you need to see what's happening across all your clients and accounts?

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Category
Analytics
Revealbot: automation
Client hierarchy
Built-in
Revealbot: not available
Telegram tracking
Native
Revealbot: not supported
Campaign triage
Yes
Revealbot: automation rules
Why agencies switch

You can't automate problems
you haven't seen yet.

Revealbot automates what you tell it to. It doesn't tell you what needs your attention.

01

Automation without visibility is blind.

Revealbot: Revealbot: automation-first
Revealbot excels at rule-based automation — if CPM exceeds X, do Y. That's powerful. But automation without a triage layer means you're writing rules for problems you don't know about yet. Ott's Campaign Triage shows you what's broken across all accounts and BMs before you decide what to automate. Visibility first, automation second.
02

No Client → Brand hierarchy.

Revealbot: Revealbot: account-level only
Revealbot operates at the ad account level. There is no way to group accounts under brands, or brands under clients. If you're managing a forex broker with 4 brands and 18 accounts, Revealbot can automate each account individually but can't give you a brand-level or client-level view of performance.
03

No agency revenue tracking.

Revealbot: Revealbot: no fee tracking
Revealbot doesn't track agency revenue, client fees, or commission history. It's a campaign automation tool, not an agency operations platform. Your fee tracking, client billing, and revenue data live in separate systems that never connect to your campaign data.
04

Telegram and FTDs don't exist.

Revealbot: Revealbot: no finance KPIs
Revealbot cannot track Telegram joins as conversion events. It cannot log FTDs. It has no concept of finance-specific KPIs. Your automation rules are based on Meta metrics only — not the metrics that actually determine success in finance niches.
05

Different tool, different job.

Revealbot: Revealbot: complementary tool
This isn't about Revealbot being bad — it's genuinely good at automation. The question is whether automation alone is what you need. Finance agencies need hierarchy to organise their data, triage to prioritise their mornings, Telegram tracking to close the attribution gap, and FTD logging to measure real outcomes. Revealbot does none of that. Ott does all of it.
Feature comparison

Side-by-side: Ott vs Revealbot

A direct comparison of the features that matter for finance agencies.

Feature
Ott
Revealbot
Finance niche
Built for forex / prop trading / iGaming
Yes
Generic automation
Telegram join tracking
Full attribution system
Not supported
FTD & manual metric logging
Yes, bulk import
Not supported
Private Mode (hide fee data on screen)
Yes
Not available
Account structure
Client → Brand → Ad Account hierarchy
Yes
Account-level
Multi-Business Manager support
Yes
Yes
Unlimited ad accounts, flat price
Always
Spend-based
Ad budget balance & overdraft alerts
Yes — with forecasting
Not available
Campaign management
Campaign Triage dashboard (pre-action alerts)
Yes
Automation rules
No-spend / spend-drop / CPM alerts
With BM detail
Via custom rules
Automated daily Meta sync
Yes
Yes
CAO Funnel Efficiency analysis
Yes
Not available
Agency features
Client-level revenue & fee tracking
Yes, bitemporal
Not available
Role-based permissions
Owner / Admin / Member
Yes
Brand-level media buyer assignments
Yes
Not available
Client seats with controlled brand access
Yes
Not available
AI-powered analysis
AI Insights Agent + Claude MCP
Not available
Where Revealbot leads
Automation rules + Smart Rules (AI)
Not available
Yes
Bulk ad operations
Not available
Yes
Campaign creation & duplication
Not available
Yes
Data architecture

Automation per account.
Visibility across all of them.

Revealbot automates individual accounts. Finance agencies need to see across all of them.

ott. — how your data actually lives
Client: Global Markets Ltd.
Brand: TradeNow EU
Account 001 Active
Account 002 Active
Account 003 Banned
Account 004 Warming up
Brand: TradeNow LATAM
Account 005 Active
Account 006 Active
Brand: TradeNow MENA
Account 007 Active
Every level rolls up automatically. When Account 008 gets created after the next ban: same price. Zero extra config.
Revealbot — account-level automation
  • ACCT TradeNow EU — Account 001
  • ACCT TradeNow EU — Account 002
  • ACCT TradeNow EU — Account 003
  • ACCT TradeNow EU — Account 004
  • ACCT TradeNow LATAM — Account 005
  • ACCT TradeNow LATAM — Account 006
  • ACCT TradeNow MENA — Account 007
Individual ad accounts with automation rules. No brand or client grouping. Powerful automation per account, no cross-account visibility or rollup.
Campaign Triage

Your morning check
shouldn't take an hour.

Revealbot can automate responses to metric changes — if you've written the rules. But automation requires knowing what to watch for in advance. Finance media buyers face novel problems daily: an account flagged by Meta at 2am, a sudden CPM spike in a market you didn't expect. Ott's Campaign Triage surfaces the unknown. Revealbot handles the known. You need both perspectives.

⚠
No-spend detection
Flags campaigns that had spend yesterday but zero today.
⚡
CPM spike alerts
Catches cost-per-mille jumps >30% in 24 hours.
📊
Spend drop monitoring
Alerts when daily spend drops >30% vs previous day.
🎯
BM-level context
Every alert shows which Business Manager and account to open.

Revealbot automates known rules. Ott surfaces unknown problems.

Campaign Triage3 alerts
No Spend Today
TradeNow EU · Account 002 · BM: OMG_EU
Had spend yesterday · $0.00 today
CPM Spike >30%
TradeNow LATAM · Account 006 · BM: OMG_LATAM
$12.40 → $18.80 · +51.6% in 24h
Spend Drop >30%
TradeNow MENA · Account 007 · BM: OMG_MENA
$840 → $512 · −39.1% vs yesterday
All other campaigns running normally ✓
Pricing

Revealbot automates campaigns.
Ott shows you which ones need it.

Different tools, different purposes. But if you're choosing one platform for your finance agency's core workflow, the question is: automation or visibility?

Ott · Agency plan
Forex agency · 3 clients · 18 ad accounts · 2 BMs
Base plan: flat CHF 749/mo
Extra ad accounts: CHF 0
Hierarchy + Triage: included
Telegram tracking: included
CHF 749
/month · stays flat
Visibility across everything. See what's happening across all your clients, brands, and accounts before you decide what to automate. Hierarchy, triage, and finance-specific tracking in one platform.
Bïrch (Revealbot) · equivalent usage
Same scenario: 18 accounts across 3 clients
Essential: from $49/mo
Scales with monthly ad spend
Smart Rules + AI Highlights: included
Telegram tracking: not available
Varies
/month · scales with spend
Powerful automation, narrow scope. Revealbot is excellent at automating campaign rules. But automation without hierarchy, triage, and finance-specific tracking means you're automating in the dark.
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Common questions

Frequently asked questions

Are Ott and Revealbot competitors?

Not exactly. Revealbot is a Meta automation tool (bid management, bulk operations). Ott is analytics + triage + hierarchy. They're complementary — some agencies use both. If you're choosing one, it depends on whether you need automation rules or operational visibility.

Can I use Revealbot and Ott together?

Yes. Use Ott for hierarchy, triage, and finance-specific tracking. Use Revealbot for campaign automation. They serve different parts of the workflow.

Does Revealbot have campaign monitoring?

Revealbot can create custom automation rules that trigger on metric changes. But it doesn't have a Campaign Triage dashboard or pre-action alert system designed for agency-wide monitoring.

Can Revealbot track Telegram?

No. Telegram join tracking is not available in Revealbot.

What does Revealbot do better than Ott?

Automation rules, bulk ad operations, bid management, campaign creation. If you need to automate campaign management at scale, Revealbot is the right tool.

Is there a free trial on Ott?

Yes, no credit card required. Connect your Meta accounts and your data is live within minutes.

Built for the work
you actually do.

The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.

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No credit card requiredSetup in minutesFlat pricing, no per-account fees