Bïrch automates campaigns.
Ott tells you which ones
need attention.
Bïrch (formerly Revealbot) runs Meta automation — bid rules, bulk ops, Smart Rules. Ott is analytics, triage, and Client→Brand hierarchy. Many finance agencies use both. If you’re choosing one platform for your core workflow, ask: automate what you already know, or see what you don’t across every client and account?
No credit card required
You can't automate problems
you haven't seen yet.
Bïrch automates what you tell it to. It doesn't tell you what needs your attention.
Automation without visibility is blind.
Bïrch: automation-first, no triage layerNo Client → Brand hierarchy.
Bïrch: account-level onlyNo agency revenue tracking.
Bïrch: no fee or revenue trackingTelegram and FTDs don't exist.
Bïrch: no finance KPIsComplementary tools, not substitutes.
Bïrch: automation onlySide-by-side: Ott vs Bïrch
A direct comparison of the features that matter for finance agencies.
Automation per account.
Visibility across all of them.
Bïrch automates individual accounts. Finance agencies need to see across all of them.
- ACCT TradeNow EU — Account 001
- ACCT TradeNow EU — Account 002
- ACCT TradeNow EU — Account 003
- ACCT TradeNow EU — Account 004
- ACCT TradeNow LATAM — Account 005
- ACCT TradeNow LATAM — Account 006
- ACCT TradeNow MENA — Account 007
Your morning check
shouldn't take an hour.
Bïrch can automate responses to metric changes — if you've written the rules. But automation requires knowing what to watch for in advance. Finance media buyers face novel problems daily: an account flagged by Meta at 2am, a sudden CPM spike in a market you didn't expect. Ott's Campaign Triage surfaces the unknown. Bïrch handles the known. You need both perspectives.
Bïrch automates known rules. Ott surfaces unknown problems.
Revealbot pricing scales with spend.
Ott shows you which campaigns need it.
Different tools, different purposes. But if you're choosing one platform for your finance agency's core workflow, the question is: automation or visibility?
Extra ad accounts: CHF 0
Hierarchy + Triage: included
Telegram tracking: included
Scales with monthly ad spend
At $100K spend: typically $200–400/mo
Telegram tracking: not available
Frequently asked questions
Is Revealbot now called Bïrch?
Yes. Revealbot rebranded to Bïrch in 2024. Same product — Meta automation, Smart Rules, bulk operations — under a new name. This page uses both names so teams searching for either can find the comparison.
Are Ott and Bïrch competitors?
Not exactly. Bïrch is a Meta automation tool (bid management, bulk operations). Ott is analytics + triage + hierarchy. They're complementary — many agencies use both. If you're choosing one, it depends on whether you need automation rules or operational visibility.
Can I use Bïrch and Ott together?
Yes. Use Ott for hierarchy, triage, and finance-specific tracking. Use Bïrch for campaign automation. They serve different parts of the workflow.
Does Bïrch have campaign monitoring?
Bïrch can create custom automation rules that trigger on metric changes. But it doesn't have a Campaign Triage dashboard or pre-action alert system designed for agency-wide monitoring.
Can Bïrch track Telegram?
No. Telegram join tracking is not available in Bïrch.
What does Bïrch do better than Ott?
Automation rules, bulk ad operations, bid management, campaign creation. If you need to automate campaign management at scale, Bïrch is the right tool.
Is Ott a good Revealbot alternative?
For finance agencies, they solve different problems, so Ott is the better fit when you need visibility rather than automation. Revealbot (now Bïrch) automates campaign rules at the account level with spend-based pricing, but it has no Client→Brand→Account hierarchy and no Telegram or FTD tracking. Ott is the finance-niche alternative: flat pricing, hierarchy that rolls up across every client, Campaign Triage that surfaces problems before you write a rule, and native Telegram and FTD tracking, and many forex and iGaming agencies run both together.
Is there a free trial on Ott?
Yes, no credit card required. Connect your Meta accounts and your data is live within minutes.
Built for the work
you actually do.
The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.