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The PPC analytics platform for marketing agencies. Manage Meta campaigns, track Telegram conversions, and optimize performance across all your clients.

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Ott vs Madgicx

Madgicx was built for
ecommerce on Meta.
You're not ecommerce.

Madgicx is genuinely good at what it does — optimising Meta campaigns for DTC and ecommerce brands. The problem is the entire product thinks in terms of ROAS, product catalogues, and purchase events. Not in terms of account bans, multi-BM management, Telegram joins, or First Time Depositors.

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Finance niche built
Yes
Madgicx: ecommerce focused
Telegram tracking
Native
Madgicx: not supported
FTD logging
Yes
Madgicx: not supported
Flat pricing
Yes
Madgicx: % of ad spend
Why agencies switch

Ecommerce AI solves
ecommerce problems.
Finance has different ones.

Madgicx is a strong ecommerce tool. Ecommerce doesn't work for regulated finance niches.

01

Madgicx optimises for purchases. Your clients don't sell products.

Madgicx: Madgicx: ecommerce-first
Madgicx's core value proposition is creative intelligence and budget optimisation for ecommerce — finding which ad creatives drive the most purchases. If your clients are forex brokers or prop firms, there is no purchase event. The conversion is an FTD, a Telegram join, a lead form submission. Madgicx's AI is solving the wrong problem for your business.
02

Pricing scales with your clients' spend.

Madgicx: Madgicx: spend-based pricing
Madgicx's pricing page looks cheap. Reality isn't. At $20K/month ad spend, the base plan is $229/month. But the plan only includes 2 ad accounts. Every extra account is a paid add-on — 7 additional accounts costs $63/month. A finance agency with 9 accounts at $20K spend pays $292/month. Scale to $100K spend and the same 9 accounts costs $712/month. At $200K spend: $862/month. And that's before Tracking Pro ($49/account for attribution) or One-Click Report ($29/month). A mid-size finance agency easily pays $800–1,700/month total. Plus: "additional charges may apply when exceeding the plan limit" — Madgicx auto-upgrades you to the next spend tier without asking.
03

No Client → Brand hierarchy.

Madgicx: Madgicx: account-centric
Madgicx is account-centric. There is no way to group accounts under a brand, or brands under a client. If you're managing a prop firm with 4 brands each running 6 accounts, you're still doing the aggregation manually.
04

Telegram is invisible.

Madgicx: Madgicx: no Telegram tracking
Madgicx doesn't track Telegram joins. It doesn't support manual metric logging. Your FTD data lives in a spreadsheet that never connects to your ad spend data. Cost-per-FTD is always a manual calculation.
05

Creative intelligence you don't need.

Madgicx: Madgicx: ecommerce AI
Madgicx's differentiation is AI-powered creative analysis — which elements of an ad are working, which aren't. That's useful for ecommerce brands testing 50 creatives. Finance agencies running regulated-niche ads operate under very different constraints — compliance limitations mean creative testing is narrow. You're paying for a feature set built for a different advertiser. Meanwhile, G2 reviewers report that Madgicx's "tech is very unreliable — automated rules not running on schedule or sometimes not running at all, with no warning or retries."
Feature comparison

Side-by-side: Ott vs Madgicx

A direct comparison of the features that matter for finance agencies.

Feature
Ott
Madgicx
Finance niche
Built for forex / prop trading / iGaming
Yes
Ecommerce
Telegram join tracking
Full attribution system
Not supported
FTD & manual metric logging
Yes, bulk import
Not supported
Private Mode (hide fee data on screen)
Yes
Not available
Account structure
Client → Brand → Ad Account hierarchy
Yes
Account-centric
Multi-Business Manager support
Yes
Limited
Unlimited ad accounts, flat price
Always
Spend-based
Ad budget balance & overdraft alerts
Yes — with forecasting
Not available
Campaign management
Campaign Triage dashboard (pre-action alerts)
Yes
Not available
No-spend / spend-drop / CPM alerts
With BM detail
Not available
Automated daily Meta sync
Yes
Yes
CAO Funnel Efficiency analysis
Yes
Not available
Agency features
Client-level revenue & fee tracking
Yes, bitemporal
Not available
Role-based permissions
Owner / Admin / Member
Yes
Brand-level media buyer assignments
Yes
Not available
Client seats with controlled brand access
Yes
Not available
AI-powered analysis
AI Insights Agent + Claude MCP
AI campaign builder & creative insights
Where Madgicx leads
Creative performance AI
Not available
Yes
Autonomous budget optimisation
Not available
Yes
Server-side tracking / CAPI
Telegram CAPI
Yes ($49/acct add-on)
Data hierarchy

Account-level optimisation is blind
without brand-level visibility.

Madgicx optimises individual accounts for ecommerce. Finance agencies need a hierarchy.

ott. — how your data actually lives
Client: Global Markets Ltd.
Brand: TradeNow EU
Account 001 Active
Account 002 Active
Account 003 Banned
Account 004 Warming up
Brand: TradeNow LATAM
Account 005 Active
Account 006 Active
Brand: TradeNow MENA
Account 007 Active
Every level rolls up automatically. When Account 008 gets created after the next ban: same price. Zero extra config.
Madgicx — account-centric view
  • ACCT TradeNow EU — Account 001
  • ACCT TradeNow EU — Account 002
  • ACCT TradeNow EU — Account 003
  • ACCT TradeNow EU — Account 004
  • ACCT TradeNow LATAM — Account 005
  • ACCT TradeNow LATAM — Account 006
  • ACCT TradeNow MENA — Account 007
Individual ad accounts with no brand or client grouping. Optimised for ecommerce ROAS, not multi-brand finance agency operations.
Campaign Triage

Your morning check
shouldn't take an hour.

Madgicx optimises your campaign budgets automatically based on ecommerce metrics. But it can't tell a finance media buyer that a campaign in BM: OMG_EU went to zero spend overnight while another in BM: OMG_LATAM had a 50% CPM spike. Different problem. Different tool. Ott's Campaign Triage is built for exactly this.

⚠
No-spend detection
Flags campaigns that had spend yesterday but zero today.
⚡
CPM spike alerts
Catches cost-per-mille jumps >30% in 24 hours.
📊
Spend drop monitoring
Alerts when daily spend drops >30% vs previous day.
🎯
BM-level context
Every alert shows which Business Manager and account to open.

Madgicx optimises for ecommerce. Ott tells you what to fix right now.

Campaign Triage3 alerts
No Spend Today
TradeNow EU · Account 002 · BM: OMG_EU
Had spend yesterday · $0.00 today
CPM Spike >30%
TradeNow LATAM · Account 006 · BM: OMG_LATAM
$12.40 → $18.80 · +51.6% in 24h
Spend Drop >30%
TradeNow MENA · Account 007 · BM: OMG_MENA
$840 → $512 · −39.1% vs yesterday
All other campaigns running normally ✓
Pricing comparison

Madgicx gets more expensive
as your clients scale.

Spend-based pricing means your bill grows permanently as your clients' budgets increase. Ott stays flat.

Ott · Agency plan
Forex agency · 3 clients · 18 ad accounts · 2 BMs
Base plan: flat CHF 749/mo
Extra ad accounts: CHF 0
New account after ban: CHF 0
Telegram tracking: included
CHF 749
/month · stays flat
Fixed, forever. Whether your clients run 18 ad accounts or 38 next quarter — same price. Bans, new accounts, extra brands: no impact on your bill.
Madgicx · equivalent usage
Same scenario: 18 accounts across 3 clients, $100K total spend
Base plan: $649/mo (only 2 accounts included)
+16 extra accounts: ~$144/mo
Tracking Pro: $49/mo × 18 accounts = $882/mo
Auto-upgrade if you exceed spend tier
$1,675+
/month · and that's before One-Click Report
The pricing page says $229. Your invoice says $1,675. Base plan only includes 2 ad accounts. Every extra account is a paid add-on. Tracking Pro is practically required for attribution. And if your clients' spend crosses a tier boundary, Madgicx auto-upgrades you — "additional charges may apply when exceeding the plan limit." Ott: CHF 749/month flat for unlimited accounts. No add-ons. No surprises.
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Common questions

Frequently asked questions

Does Madgicx support finance niches?

The platform works on Meta but is not built for finance — no FTD logging, no Telegram tracking, no Client → Brand hierarchy. Its AI and optimisation features are designed for ecommerce purchase events.

Can Madgicx track Telegram conversions?

No. Telegram join tracking is not available in Madgicx at any plan level.

Is Madgicx's AI useful for finance agencies?

It's useful for creative analysis in ecommerce. For finance, where creative testing is compliance-constrained and the conversion event isn't a purchase, less so.

Does Ott have creative intelligence features?

No — Ott focuses on campaign triage and performance analytics. If you need AI creative optimisation for ecommerce clients, Madgicx is better suited for that.

What if I have ecommerce clients too?

Madgicx is a better fit for those accounts specifically. Ott is built for finance-niche clients. Many agencies use different tools for different client types.

Is there a free trial on Ott?

Yes, no credit card required. Connect your Meta accounts and your data is live within minutes.

Built for the work
you actually do.

The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.

Start Free TrialBook a Demo
No credit card requiredSetup in minutesFlat pricing, no per-account fees