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The PPC analytics platform for marketing agencies. Manage Meta campaigns, track Telegram conversions, and optimize performance across all your clients.

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Ott vs Swydo

Swydo charges per data source.
Your clients keep creating
new ones.

Swydo's pricing starts at $69/month plus $4.50 per extra data source. For a finance agency managing 5 clients with 20 ad accounts each, that's $69 + ($4.50 × ~100 sources) = ~$519/month. And that's before Telegram tracking, FTD logging, or campaign triage — none of which Swydo offers.

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100 sources cost
~$519/mo
Swydo: $69 + $4.50/source
Client hierarchy
Built-in
Swydo: not available
Telegram tracking
Native
Swydo: not supported
Campaign triage
Yes
Swydo: not available
Why agencies switch

At $4.50 per source,
every ban costs you twice.

Swydo is a good generic PPC reporting tool. Generic doesn't work when your clients burn through ad accounts.

01

Per-source pricing punishes account bans.

Swydo: Swydo: $4.50/extra source
Swydo charges $4.50 for every data source beyond the base plan. In regulated niches, ad account bans are routine — clients maintain 5–10 accounts per brand minimum. Every ban creates a new account, every new account is a new data source, every new source adds to your bill. At 100 sources (realistic for a finance agency with 5 clients), Swydo costs ~$519/month. Ott: CHF 749 flat with unlimited accounts.
02

No Client → Brand hierarchy.

Swydo: Swydo: flat reporting
Swydo organises data by client for reporting purposes but has no brand layer. There is no way to group ad accounts under brands, or brands under clients. If you're managing TradeNow EU, TradeNow LATAM, and TradeNow MENA, you're building separate reports and manually aggregating.
03

No Campaign Triage. No monitoring.

Swydo: Swydo: threshold monitoring only
Swydo does have real-time KPI monitoring and threshold-based email alerts — more than most reporting tools offer. You can set up alerts when metrics cross custom thresholds and receive notifications via email or Slack. But Swydo's monitoring is metric-level, not campaign-level. It doesn't show you a unified pre-action triage view across all your Business Managers — "which campaigns across which BMs need attention right now before I open Meta." It's monitoring individual KPIs, not triaging your morning workflow.
04

Telegram and FTDs don't exist.

Swydo: Swydo: no finance KPIs
Swydo cannot track Telegram joins. It cannot log FTDs. It cannot handle any custom manual metric. The finance-specific KPIs that determine whether your campaigns are actually working are invisible. You're reporting on Meta metrics that tell half the story.
05

Built for generic PPC agencies.

Swydo: Swydo: generic PPC tool
Swydo supports 30+ integrations — Google Ads, LinkedIn, Facebook, etc. That's valuable if you're a full-service PPC agency. If you're a Meta specialist in finance, you're paying for integrations you don't use and missing every finance-specific feature you need: hierarchy, triage, Telegram, FTDs, Private Mode, budget balance tracking.
Feature comparison

Side-by-side: Ott vs Swydo

A direct comparison of the features that matter for finance agencies.

Feature
Ott
Swydo
Finance niche
Built for forex / prop trading / iGaming
Yes
Generic PPC
Telegram join tracking
Full attribution system
Not supported
FTD & manual metric logging
Yes, bulk import
Not supported
Private Mode (hide fee data on screen)
Yes
Not available
Account structure
Client → Brand → Ad Account hierarchy
Yes
Flat list
Multi-Business Manager support
Yes
Limited
Unlimited ad accounts, flat price
Always
Per data source
Ad budget balance & overdraft alerts
Yes — with forecasting
Not available
Campaign management
Campaign Triage dashboard (pre-action alerts)
Yes
KPI monitoring only
No-spend / spend-drop / CPM alerts
With BM detail
Threshold alerts
Automated daily Meta sync
Yes
Yes
CAO Funnel Efficiency analysis
Yes
Not available
Agency features
Client-level revenue & fee tracking
Yes, bitemporal
Not available
Role-based permissions
Owner / Admin / Member
Yes
Brand-level media buyer assignments
Yes
Not available
Client seats with controlled brand access
Yes
Not available
AI-powered analysis
AI Insights Agent + Claude MCP
AI report summaries
Where Swydo leads
AI report summaries
Not available
Yes
30+ platform integrations
Meta-focused
Yes
White-label reporting
Roadmap
Yes
Data hierarchy

Seven sources. Seven charges.
One hierarchy. One price.

Swydo organises by data source. Finance agencies don't work like that.

ott. — how your data actually lives
Client: Global Markets Ltd.
Brand: TradeNow EU
Account 001 Active
Account 002 Active
Account 003 Banned
Account 004 Warming up
Brand: TradeNow LATAM
Account 005 Active
Account 006 Active
Brand: TradeNow MENA
Account 007 Active
Every level rolls up automatically. When Account 008 gets created after the next ban: same price. Zero extra config.
Swydo — per-source flat list
  • SRC 01 TradeNow EU — Account 001
  • SRC 02 TradeNow EU — Account 002
  • SRC 03 TradeNow EU — Account 003
  • SRC 04 TradeNow EU — Account 004
  • SRC 05 TradeNow LATAM — Account 005
  • SRC 06 TradeNow LATAM — Account 006
  • SRC 07 TradeNow MENA — Account 007
7 data sources = 7 × $4.50 extra charges. No brand grouping. No client rollup. Account 008 after the next ban: another $4.50/month.
Campaign Triage

Your morning check
shouldn't take an hour.

Swydo generates scheduled reports for your clients. It does not watch your campaigns while your team sleeps. A finance media buyer managing 5 clients across 100 data sources needs to know what went wrong overnight — which campaign stopped spending, which CPM spiked — before the first client call of the day. Ott's Campaign Triage delivers exactly that.

⚠
No-spend detection
Flags campaigns that had spend yesterday but zero today.
⚡
CPM spike alerts
Catches cost-per-mille jumps >30% in 24 hours.
📊
Spend drop monitoring
Alerts when daily spend drops >30% vs previous day.
🎯
BM-level context
Every alert shows which Business Manager and account to open.

Swydo generates reports. Ott tells you what to fix right now.

Campaign Triage3 alerts
No Spend Today
TradeNow EU · Account 002 · BM: OMG_EU
Had spend yesterday · $0.00 today
CPM Spike >30%
TradeNow LATAM · Account 006 · BM: OMG_LATAM
$12.40 → $18.80 · +51.6% in 24h
Spend Drop >30%
TradeNow MENA · Account 007 · BM: OMG_MENA
$840 → $512 · −39.1% vs yesterday
All other campaigns running normally ✓
Pricing comparison

Swydo gets more expensive
every time an account gets banned.

Per-source pricing in regulated niches means your bill grows with every ban recovery. Ott's pricing doesn't punish you for it.

Ott · Agency plan
Forex agency · 5 clients · 100 data sources · 3 BMs
Base plan: flat CHF 749/mo
Extra ad accounts: CHF 0
New account after ban: CHF 0
Telegram tracking: included
CHF 749
/month · stays flat
Fixed, forever. Whether your clients run 100 ad accounts or 150 next quarter — same price. Bans, new accounts, extra brands: no impact on your bill.
Swydo · equivalent usage
Same scenario: 100 data sources across 5 clients
Base plan: $69/mo
Extra sources (100): ~$450/mo
New account after ban: +$4.50/mo
Telegram tracking: not available
~$519+
/month · and climbing
Grows with every ban. Every new ad account adds $4.50/month permanently. At finance-agency scale, per-source pricing costs more than Ott — without any of the finance-specific features.
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Common questions

Frequently asked questions

How much does Swydo actually cost for a finance agency?

Base $69/mo + $4.50 per extra data source. With 5 clients managing 100+ ad accounts, expect ~$519+/month. Ott Agency: CHF 749/month flat with unlimited accounts, hierarchy, triage, and Telegram.

Does Swydo have campaign monitoring?

No — Swydo is a reporting tool. It generates scheduled reports but has no real-time monitoring, Campaign Triage, or pre-action alerts.

Can Swydo track Telegram?

No. Telegram join tracking is not available as a Swydo data source or integration.

Does Swydo have a brand hierarchy?

No. Swydo organises data by client and data source. There is no brand layer or Client → Brand → Account structure.

What does Swydo do better than Ott?

Swydo has 30+ integrations, AI report summaries, and white-label reporting. If you need cross-channel reporting for non-finance clients, Swydo covers more platforms.

Is there a free trial on Ott?

Yes, no credit card required. Connect your Meta accounts and your data is live within minutes.

Built for the work
you actually do.

The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.

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No credit card requiredSetup in minutesFlat pricing, no per-account fees