Looker Studio is free.
Your time spent building it
is not.
Looker Studio (formerly Google Data Studio) is what most finance agencies default to because it's free. Then they spend 3 days building a dashboard for each new client. Then another day when the schema changes. Then they realise it has no alerts, no brand hierarchy, no Telegram tracking, and no way to log FTDs. Then they go back to spreadsheets for the bits Looker can't do.
No credit card required
“Free” costs three days per client
and breaks every quarter.
Looker Studio is free to start. Everything else about it costs time, effort, and frustration.
Free to use. Expensive to maintain.
Google Looker Studio: Looker Studio: hidden time costNo Client → Brand → Account hierarchy.
Google Looker Studio: Looker Studio: manual formulasNo alerts. No triage. No monitoring.
Google Looker Studio: Looker Studio: no alertsTelegram is impossible without custom engineering.
Google Looker Studio: Looker Studio: custom API requiredIt breaks whenever Meta changes its API.
Google Looker Studio: Looker Studio: connector fragilitySide-by-side: Ott vs Google Looker Studio
A direct comparison of the features that matter for finance agencies.
Every CASE statement you write
is a hierarchy Ott already has.
Looker Studio requires manual formula work for every aggregation. Ott does it automatically.
- CONN TradeNow EU — Account 001
- CONN TradeNow EU — Account 002
- CONN TradeNow EU — Account 003
- CONN TradeNow EU — Account 004
- CONN TradeNow LATAM — Account 005
- CONN TradeNow LATAM — Account 006
- CONN TradeNow MENA — Account 007
Your morning check
shouldn't take an hour.
Your Looker Studio dashboard shows you what you remember to look at. It cannot alert you to what you didn't expect. Finance media buyers managing regulated clients across multiple Business Managers need to know what's broken before they open Meta — not after they've spent 30 minutes clicking through tabs. Ott's Campaign Triage surfaces problems automatically.
Looker Studio visualises data. Ott tells you what to fix right now.
Looker Studio is free to start
and expensive to run.
Free access. Paid connectors. Days of development per client. Hours of maintenance per month. The real cost is your time.
Extra ad accounts: CHF 0
New account after ban: CHF 0
Telegram tracking: included
Supermetrics connectors: ~$39–222/mo
Dashboard build: 2–3 days/client
Telegram tracking: custom dev
Frequently asked questions
If Looker Studio is free, why pay for Ott?
Time to build and maintain dashboards, no alerts, no hierarchy, no Telegram tracking. The real cost of Looker Studio is developer time. At any reasonable hourly rate, Ott pays for itself within the first month.
Can I connect Telegram to Looker Studio?
With custom API development, yes. Most agencies don't have the engineering resources to build and maintain this. Ott does it natively.
Does Looker Studio have campaign alerts?
No — it's a visualisation tool, not a monitoring tool. If a campaign goes to zero spend overnight, you'll find out when you open your dashboard.
What about Supermetrics + Looker Studio?
A common stack but you're paying for Supermetrics connectors + build time + maintenance. Ott replaces the full stack for a flat monthly fee.
Does Ott work alongside Looker Studio?
Yes — some agencies keep Looker for cross-channel reporting and use Ott for Meta-specific operations. They serve different purposes.
Is there a free trial on Ott?
Yes, no credit card required. Connect your Meta accounts and your data is live within minutes.
Built for the work
you actually do.
The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.