Looker Studio is free.
Your time spent building it
is not.
Looker Studio (formerly Google Data Studio) is free to open — then you spend days building dashboards per client, paying for connectors, and patching formulas when Meta changes its API. No alerts, no brand hierarchy, no Telegram tracking. Ott is the ops platform finance agencies need from day one.
No credit card required
“Free” costs three days per client
and breaks every quarter.
Free to open. Expensive to build, maintain, and keep running.
Free to use. Expensive to maintain.
Looker Studio: hidden time costNo Client → Brand → Account hierarchy.
Looker Studio: manual formulasNo alerts. No triage. No monitoring.
Looker Studio: no alertsTelegram is impossible without custom engineering.
Looker Studio: custom API requiredIt breaks whenever Meta changes its API.
Looker Studio: connector fragilitySide-by-side: Ott vs Looker Studio
A direct comparison of the features that matter for finance agencies.
Every CASE statement you write
is a hierarchy Ott already has.
Looker requires manual formula work for every aggregation. Ott does it automatically.
- CONN TradeNow EU — Account 001
- CONN TradeNow EU — Account 002
- CONN TradeNow EU — Account 003
- CONN TradeNow EU — Account 004
- CONN TradeNow LATAM — Account 005
- CONN TradeNow LATAM — Account 006
- CONN TradeNow MENA — Account 007
Your morning check
shouldn't take an hour.
Looker shows what you remember to check. It cannot alert you to what you didn't expect. Finance media buyers across multiple Business Managers need to know what's broken before opening Meta — not after 30 minutes of tab-clicking. Ott's Campaign Triage surfaces problems automatically.
Looker visualises data. Ott tells you what to fix right now.
Looker Studio pricing reads as free
then costs days of dev time.
Free access. Paid connectors. Days of development per client. Hours of maintenance per month. The real cost is your time.
Extra ad accounts: CHF 0
New account after ban: CHF 0
Telegram tracking: included
Supermetrics connectors: ~$39–222/mo
Dashboard build: 2–3 days/client
Telegram tracking: custom dev
Frequently asked questions
If Looker Studio is free, why pay for Ott?
Time to build and maintain dashboards, no alerts, no hierarchy, no Telegram tracking. The real cost of Looker Studio is developer time. At any reasonable hourly rate, Ott pays for itself within the first month.
Can I connect Telegram to Looker Studio?
With custom API development, yes. Most agencies don't have the engineering resources to build and maintain this. Ott does it natively.
Does Looker Studio have campaign alerts?
No — it's a visualisation tool, not a monitoring tool. If a campaign goes to zero spend overnight, you'll find out when you open your dashboard.
What about Supermetrics + Looker Studio?
A common stack but you're paying for Supermetrics connectors + build time + maintenance. Ott replaces the full stack for a flat monthly fee.
Does Ott work alongside Looker Studio?
Yes — some agencies keep Looker for cross-channel reporting and use Ott for Meta-specific operations. They serve different purposes.
Is Ott a good Looker Studio alternative?
For finance agencies in forex, crypto, or iGaming, Ott is the Looker Studio alternative that skips the build entirely. Looker is free to open but demands days of dashboard work per client, has no alerts or Client → Brand → Account hierarchy, and needs custom engineering to touch Telegram data. Ott ships that hierarchy, Campaign Triage, and native Telegram and FTD tracking from day one on flat pricing. Looker Studio still fits agencies that want free, fully custom cross-channel reporting and have the dev time to maintain it.
Is there a free trial on Ott?
Yes, no credit card required. Connect your Meta accounts and your data is live within minutes.
Built for the work
you actually do.
The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.