ott.
  • Features
  • Pricing
  • Blog
  • Documentation
  • Compare
  • FAQ
  • Contact
Sign InStart Free Trial
ott.

The PPC analytics platform for marketing agencies. Manage Meta campaigns, track Telegram conversions, and optimize performance across all your clients.

© Copyright 2026 Ott. All Rights Reserved.

About
  • Blog
  • Contact
Product
  • Documentation
  • Pricing
Comparisons
  • vs. Adzooma
  • vs. AgencyAnalytics
  • vs. ClickGram
  • vs. DashThis
  • vs. Databox
  • vs. Google Looker Studio
  • vs. Madgicx
  • vs. NinjaCat
  • vs. Revealbot
  • vs. Supermetrics
  • vs. Swydo
  • vs. TGTracker
Legal
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Ott vs Supermetrics

Supermetrics pipes your data
into a spreadsheet.
That's where it stops.

Supermetrics is a data connector. It pulls Meta data into Google Sheets, Looker Studio, or a data warehouse. You still need to build every dashboard, every alert, every rollup, every report yourself. Then you still need a separate tool for Telegram tracking. And another for FTD logging. And you're still logging into Meta every morning to check if something broke.

Start Free TrialBook a Demo

No credit card required

What it is
Complete platform
Supermetrics: data connector only
Dashboards included
Yes
Supermetrics: build your own
Telegram tracking
Native
Supermetrics: not supported
Total tools needed
1
Supermetrics: 3–5 minimum
Why agencies switch

A data pipe is not a platform.
You're building the rest yourself.

Supermetrics is a data pipe, not a platform. You're building the platform yourself on top of it.

01

A connector is not a platform.

Supermetrics: Supermetrics: data pipe only
Supermetrics pulls your Meta data into a destination. That's genuinely useful. But it doesn't organise your data, alert you when something breaks, track Telegram joins, log FTDs, or show you a triage view of what needs attention today. You're paying for a pipe, not a platform — and then building the platform yourself on top of it.
02

Every dashboard is a development project.

Supermetrics: Supermetrics: DIY dashboards
To get from Supermetrics data to a useful client dashboard, you need someone who can build in Looker Studio, Google Sheets, or a BI tool. Every new client means a new build. Every new metric means a new formula. Every new brand structure means a redesign. Ott gives you the dashboard on day one.
03

No Client → Brand hierarchy. No rollup.

Supermetrics: Supermetrics: raw account data
Supermetrics doesn't know what a brand is. It pulls raw data by ad account. If you're managing 18 accounts across 3 brands across 1 client, you're doing that aggregation manually — in the spreadsheet, with formulas, hoping nothing breaks when the schema changes.
04

No alerts. You're still opening Meta every morning.

Supermetrics: Supermetrics: no monitoring
Supermetrics cannot tell you a campaign went to zero spend. It cannot alert you to a CPM spike. The data is in your spreadsheet but nobody is watching it. You are.
05

The real cost is the total stack.

Supermetrics: Supermetrics: hidden total cost
Supermetrics charges per connector — $39–$222/month depending on sources. Then you need Looker Studio connectors (paid). Then a separate Telegram tracking tool. Then a client reporting tool. The Supermetrics bill is the starting point, not the total cost. Ott replaces the entire stack for a flat CHF 399–749/month. One G2 reviewer noted: “They are constantly moving data sources around to make more money — something as simple as adding one data source needs to go through the sales team.”
Feature comparison

Side-by-side: Ott vs Supermetrics

A direct comparison of the features that matter for finance agencies.

Feature
Ott
Supermetrics
Finance niche
Built for forex / prop trading / iGaming
Yes
Generic connector
Telegram join tracking
Full attribution system
Not supported
FTD & manual metric logging
Yes, bulk import
Not supported
Private Mode (hide fee data on screen)
Yes
Not available
Account structure
Client → Brand → Ad Account hierarchy
Yes
Not available
Multi-Business Manager support
Yes
Per-connector
Unlimited ad accounts, flat price
Always
Per connector
Ad budget balance & overdraft alerts
Yes — with forecasting
Not available
Campaign management
Campaign Triage dashboard (pre-action alerts)
Yes
Not available
No-spend / spend-drop / CPM alerts
With BM detail
Not available
Automated daily Meta sync
Yes
Scheduled refresh
CAO Funnel Efficiency analysis
Yes
Not available
Agency features
Client-level revenue & fee tracking
Yes, bitemporal
Not available
Role-based permissions
Owner / Admin / Member
Yes
Brand-level media buyer assignments
Yes
Not available
Client seats with controlled brand access
Yes
Not available
AI-powered analysis
AI Insights Agent + Claude MCP
Not available
Where Supermetrics leads
Data warehouse connectors (BigQuery, Snowflake)
Not available
Yes
100+ platform integrations
Meta-focused
Yes
Works with existing BI tools
Not available
Yes
Account structure

Raw data needs structure.
Ott builds it in.
Supermetrics doesn't.

Supermetrics pipes raw data. Finance agencies need structure around it.

ott. — how your data actually lives
Client: Global Markets Ltd.
Brand: TradeNow EU
Account 001 Active
Account 002 Active
Account 003 Banned
Account 004 Warming up
Brand: TradeNow LATAM
Account 005 Active
Account 006 Active
Brand: TradeNow MENA
Account 007 Active
Every level rolls up automatically. When Account 008 gets created after the next ban: same price. Zero extra config.
Supermetrics — raw data pipe
  • PIPE TradeNow EU — Account 001
  • PIPE TradeNow EU — Account 002
  • PIPE TradeNow EU — Account 003
  • PIPE TradeNow EU — Account 004
  • PIPE TradeNow LATAM — Account 005
  • PIPE TradeNow LATAM — Account 006
  • PIPE TradeNow MENA — Account 007
Raw data piped to a spreadsheet. No brand grouping. No client rollup. Every aggregation is a formula you build and maintain yourself.
Campaign Triage

Your morning check
shouldn't take an hour.

Your Supermetrics data refreshes on a schedule. By the time it lands in your spreadsheet, a campaign might have been burning budget on a 50% CPM spike for hours. Finance media buyers still log into Meta across every BM manually each morning, checking for problems that no spreadsheet can surface in real time. Ott's Campaign Triage shows you what broke while you slept.

⚠
No-spend detection
Flags campaigns that had spend yesterday but zero today.
⚡
CPM spike alerts
Catches cost-per-mille jumps >30% in 24 hours.
📊
Spend drop monitoring
Alerts when daily spend drops >30% vs previous day.
🎯
BM-level context
Every alert shows which Business Manager and account to open.

Supermetrics pipes data. Ott tells you what to fix right now.

Campaign Triage3 alerts
No Spend Today
TradeNow EU · Account 002 · BM: OMG_EU
Had spend yesterday · $0.00 today
CPM Spike >30%
TradeNow LATAM · Account 006 · BM: OMG_LATAM
$12.40 → $18.80 · +51.6% in 24h
Spend Drop >30%
TradeNow MENA · Account 007 · BM: OMG_MENA
$840 → $512 · −39.1% vs yesterday
All other campaigns running normally ✓
Pricing comparison

Supermetrics is the starting point of a stack.
Ott is the complete stack.

Connector fees + dashboard build time + maintenance + separate Telegram tool + client reporting. The real cost is always more than the Supermetrics bill.

Ott · Agency plan
Forex agency · 3 clients · 18 ad accounts · 2 BMs
Base plan: flat CHF 749/mo
Extra ad accounts: CHF 0
New account after ban: CHF 0
Telegram tracking: included
CHF 749
/month · stays flat
Fixed, forever. Whether your clients run 18 ad accounts or 38 next quarter — same price. Bans, new accounts, extra brands: no impact on your bill.
Supermetrics · equivalent stack
Same scenario: Meta connectors + dashboard + tracking
Starter: €29/mo (3 sources only)
Growth: €159/mo (7 sources)
Extra sources: €29+ each
2024 restructure: 40–60% price hikes reported
€300–800+
/month · total stack cost
The price keeps climbing. Supermetrics eliminated single-connector plans in April 2024, forcing users onto multi-connector tiers. G2 reviewers report 40–60% overnight price increases with no additional features. One verified reviewer wrote: “Costs increase annually with marginal to no added value. Contract renewal feels like a battle to retain pricing. No credits for downtime when data connectors inevitably break.”
Ready to switch?
Start a free trial — no credit card, no commitment. Your data is live in minutes.
Start Free Trial
Common questions

Frequently asked questions

Can I use Supermetrics and Ott together?

Supermetrics feeds BI tools and data warehouses. Ott is a complete platform for finance agency operations. They serve different needs — if you need data warehouse access, Supermetrics is the right tool for that. Ott focuses on the operational analytics layer.

Does Supermetrics have a dashboard?

No — it pipes data to your chosen destination. You build every dashboard yourself in Looker Studio, Google Sheets, or a BI tool.

Can Supermetrics track Telegram?

No. Telegram join tracking is not available as a Supermetrics connector or data source.

What if I need data warehouse access?

Supermetrics is the right tool for that. Ott focuses on the operational analytics layer — hierarchy, triage, and finance-specific tracking.

How much does a Supermetrics setup really cost?

Connector fees + connector build time + dashboard maintenance + separate Telegram tool + client reporting tool. Most agencies spend 2–4× the Supermetrics bill in total stack cost.

Is there a free trial on Ott?

Yes, no credit card required. Connect your Meta accounts and your data is live within minutes.

Built for the work
you actually do.

The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.

Start Free TrialBook a Demo
No credit card requiredSetup in minutesFlat pricing, no per-account fees