Your real conversions
happen outside Meta.
Telegram joins. Broker registrations. Deposits. KYC completions. The conversions that define your performance live on platforms Meta will never see. Ott brings them into the same dashboard as your campaign data.
No credit card required
Meta sees a click.
You need to see what happened next.
Meta tracks what happens on Meta. Your real performance — Telegram community growth, registrations, deposits — lives somewhere else entirely.
Your best conversion is a Telegram join. Meta has no idea.
You spent €12,000 last month driving users to Telegram channels. Some campaigns drove 800 joins, some drove 40. But Meta reports them all as "link clicks" with identical data. Without join attribution, you're scaling blind and wasting budget on campaigns that look identical in Meta but perform wildly differently in reality.
The broker sends a CSV. You open a spreadsheet.
Every week, the broker sends a report: registrations, deposits, maybe some revenue data. Now you need to match those to campaigns, calculate cost-per-conversion per brand, and update your tracker. That's an hour per client. Every week.
Conversion lag makes optimisation impossible
A user clicks your ad on Monday. Joins your Telegram on Tuesday. Registers on Wednesday. Deposits on Friday. Meta thinks the Monday campaign failed because there's no conversion within 24 hours. You know it worked — but you can't show that in any dashboard.
Every client measures something different
Client A cares about Telegram joins. Client B cares about registrations. Client C cares about qualified leads who pass KYC. Client D wants to see deposit amounts. Generic tools don't understand any of these. You need custom metrics.
Bring every conversion into the same dashboard.
Two tracking layers — automatic and manual.
The conversion Ott tracks automatically.
Telegram joinees are your primary conversion? Ott tracks them end-to-end without any manual work — and feeds the data back to Meta so the algorithm improves.
Everything else: registrations, deposits, revenue.
For conversions that happen on external platforms — broker dashboards, operator CRMs, payment systems — manual KPI logging fills the gap.
Meta metrics + Telegram joins + manual KPIs. One screen.
This is where it all comes together. Every data source — automatic and manual — on the same row, for the same campaign.
The Telegram tracking was the main reason we signed up. Finally we can see which Meta ads are actually driving Telegram joins instead of guessing. Our ROAS improved by like 30% after we started using it.
Frequently asked questions
What conversions does Ott track automatically?
Telegram channel joins, group additions, and bot starts are tracked automatically with full attribution back to the specific Meta ad. No manual work required. These are also sent back to Meta via CAPI for algorithm optimisation.
What other KPIs can I track manually?
Anything. Create custom metric templates for registrations, FTDs, deposit amounts, KYC completions, GGR, LTV — whatever your broker, operator, or client reports. Templates are reusable across all brands.
How does CSV import work?
Export the report from your broker/operator as CSV. Upload it to Ott. Map columns to campaign IDs, dates, and metric values. Ott updates the KPI dashboard automatically. Takes about 30 seconds.
Can I see Telegram joins and manual KPIs on the same dashboard as Meta data?
Yes. That's the core value. On the same screen, you see Meta's CPL, automatic Telegram join data, and your manually logged KPIs — all attributed to the same campaigns. One unified view.
Does manual logging work retroactively?
Yes. You can log KPIs against any historical date. Backfill last month's data, import a quarter's worth of conversions — the dashboard recalculates automatically.
Can clients see KPI data in their viewer seat?
Yes. Telegram joins, manual KPIs, and Meta metrics are all visible in client viewer seats. Updated in real-time for Telegram joins, and as you log for manual metrics.
Built for the work
you actually do.
The only Meta PPC analytics platform built specifically for finance agencies, forex media buyers, and regulated-niche advertisers. Not as a feature added on top. As the entire product.