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The PPC analytics platform for marketing agencies. Manage Meta campaigns, track Telegram conversions, and optimize performance across all your clients.

© Copyright 2026 Ott. All Rights Reserved.

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  • CAMPAIGN TRIAGE
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CLIENT PORTAL & REPORTING

Give every client their own portal. Your margins stay yours.

White label client reporting, done properly: each client gets a read-only portal that shows their spend, their creatives, their Telegram funnel — and nothing else in your workspace. No screenshots to chase, no Friday PDF to assemble, no accidentally showing Client A your margins while screen-sharing with Client B.

Clients in regulated verticals don't just want updates anymore — their own compliance teams need to see what is running under their brand. The FCA's own consumer research, published 27 August 2026, found that 44% of 18–40 year-old investors believe AI-generated financial information is regulated when it isn't — and the SEC's proposed crypto rule turns the marketing record into classification evidence. When a client's compliance officer asks “what ads are running under our name?”, the answer should already be in the client's hands — not in a folder on your laptop.

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✓ Read-only — clients can't touch your campaigns✓ Clients see only their own brands✓ Set up once per client, syncs daily

BEFORE & AFTER

Stop assembling reports. Start handing over a portal.

SituationWhat it looks like
Client asks “how are we doing?”Pull numbers from your dashboard, screenshot the charts, write the context by hand, email it. Forty minutes per request, and it’s stale by Friday.
Client asks “which creative is winning?”Send two screenshots and a paragraph. The client can’t click, filter, or compare — they just consume.
Client compliance asks “what’s running under our name?”You assemble a deck from memory and screenshots. It takes a day, and it’s missing the Telegram side of the funnel.
You screen-share your dashboardPrivate Mode toggled on, cursor hovering carefully, praying you don’t click into the wrong client. One slip and the margin conversation starts.
New account manager takes over the accountThey rebuild the reporting relationship from scratch — the client’s trust resets to zero.
Without Ott's Client View
SituationWhat it looks like
Client asks “how are we doing?”They open their portal. Spend, impressions, clicks, CTR, Telegram joins, CPJ — today’s numbers, their brands only.
Client asks “which creative is winning?”They open Creative Compare, pick any two creatives, and see every metric against the campaign average. Side by side.
Client compliance asks “what’s running under our name?”The portal is the answer: creatives, spend, and the Telegram funnel the ads drive — visible to the client on demand, no deck required.
You screen-share your dashboardYou don’t. Clients have their own view. Your fee structure, your other clients, your internal triage — none of it is in their portal.
New account manager takes over the accountThe portal doesn’t reset. The client’s window into their own performance stays open.
With Ott's Client View

THE PROBLEM

Your clients are paying for results. You're spending your week proving they happened.

Client reporting is the most expensive hour of the agency week, and it isn't even a product. It's a screenshots-and-slides ritual: pull the numbers, paste them into a deck, add the context from memory, send it, and start again next Friday. The report is always slightly stale, always one interpretation removed from the data, and always produced by the same person — which means the relationship scales only as fast as your reporting time.

1

The report treadmill

Every client, every week: dashboard → screenshot → slide → email. A five-client agency spends the equivalent of a full workday per week moving numbers between tools. That’s not reporting. That’s data entry with better margins.

2

The client can’t see anything for themselves

Ask most clients “what’s your current CPJ?” and they’ll check their email. Their entire window into your work is whatever you last sent them. Agencies in finance verticals sell precision — and then hand their clients a PDF and a promise.

3

Transparency goes one way

You see everything about the client’s account. The client sees what you choose to summarize. In regulated verticals that asymmetry is becoming untenable: the client’s compliance obligations attach to the ads running under their brand, and “trust us, we summarized it accurately” is not a control.

4

Screen-share roulette

When a client wants a live look, you share your screen — and pray Private Mode covers everything it should. One stray click into the wrong client, one visible margin line, and the conversation changes forever.

5

The write era made “what’s running” a live question

AI agents and MCP servers can now create campaigns and change budgets. When a client asks what's live under their brand right now, the honest answer needs to come from a surface that reflects the account as it actually is — not from a report assembled last week.


THE SOLUTION

A white label portal your clients actually use — because it's theirs.

Client View is Ott's read-only, per-client portal. You enable it, your client gets a link, and they see their brands' performance in a surface built for them: portfolio KPIs, side-by-side creative comparison, and spend-vs-engagement charts. They never see your workspace, your other clients, your fee structure, or your triage view. It's client reporting as a product — not as a weekly chore.

It's white label in the way that matters: the client's portal carries your agency's name. They're looking at their performance, presented by you. Ott is the engine underneath — the thing that keeps the numbers honest and current.

It's read-only by construction. Clients can look. They can't touch. No campaign edits, no budget changes, no “helpful” pauses from the client side. The portal is a window, and windows don't have keyboards.

It's scoped to their brands. A client with three brands sees those three brands. Nothing else in your account — no other clients, no internal flags, no margin math — is visible to them. Verified in the product's own words: clients see only their own brands; nothing else on the platform is visible.

The reporting that used to take forty minutes now takes zero. The client opens the portal, and the answer is there — current, structured, and filterable.


WHAT CLIENTS SEE

The three views that answer every “how are we doing?”

Portfolio Dashboard

The headline numbers, always current. Each client sees their KPI row: total spend, impressions, clicks, CTR, and — for agencies running Telegram funnels — Telegram joins and cost per join. The funnel metrics Meta never shows you are exactly the metrics your finance clients care about. A portfolio overview breaks down performance per brand, so a client running a forex brand and a prop-firm brand side by side can see which one is actually compounding.

Creative Compare

The argument settles itself. “Pick any two creatives to compare side by side. See how each metric performs against the campaign average.” That's the whole feature: the client stops asking you which creative is winning and starts looking. Creative A against Creative B, every metric, against the benchmark — without you building a comparison deck.

Analysis Charts

Where the money went, and what stopped the thumb. Top creatives ranked by spend on one side, thumbstop rate on the other. Clients in finance verticals can finally see the relationship between what you spent and what actually stopped a scroll — the creative-level view that spreadsheets hide.

ℹ
Sample entry, in the client’s words

“Our Telegram joins are $3 CPJ across the portfolio — SignalBot is the cheapest join, NordFX is the biggest spender.”


THE NUMBERS THAT MATTER

Clicks are a Meta metric. Joins are a client metric.

Mainstream PPC analytics stops at the click. Finance clients — forex brokers, prop firms, crypto exchanges, iGaming operators — don't buy clicks. They buy funded accounts, registrations, deposits, and Telegram joins. Client View surfaces the funnel metrics that match the client's actual business: Telegram joins per campaign, cost per join, and the ROAS picture across the portfolio.

That's why the portal pairs standard Meta performance with Ott's Telegram conversion tracking: every join attributed back to the campaign that drove it, visible to the client in their own portal. The number your client's board asks about on Monday is on their screen — not in your reporting queue.


FOR FINANCE AGENCIES

In regulated verticals, client transparency isn't a perk. It's evidence.

Finance agencies don't just report to clients — they report into the client's compliance obligations. The ads running under a forex broker's or iGaming operator's brand are the client's financial promotions, and the client carries the accountability for what they communicate.

The regulator set the bar in plain language:

The FCA's chief executive, June 24, 2026: “Accountability for regulated activities and outcomes must remain clear.”

IAB Tech Lab's AAMP 2.3, July 2026: “Trust and Safety Move from Optional to Enforceable” — with a hard approval boundary its authors called “a critical requirement for regulated advertisers.”

The FCA's own consumer research, published 27 August 2026: 44% of 18–40 year-old investors mistakenly believe AI-generated financial information is regulated — which is exactly the kind of belief gap that makes regulators ask what the ads under a brand's name are actually saying.

What that means for the agency-client relationship: when a client's compliance team needs to know what's running under their brand — which creatives, which claims, which funnel — the answer can't live in your inbox. Client View puts a current, structured, read-only picture of the client's own promotions in the client's own hands. The agency that hands over that visibility isn't just doing good reporting. It's giving the client a control they can point to.

Client retention follows the same logic. The agency that owns the client's visibility owns the relationship. When your client can see their own performance any day of the week, switching agencies means losing that window — and every finance agency knows how expensive a switch is for a regulated account.


HOW IT WORKS

Turn it on per client. That's the setup.

1

Connect

Link the client’s Meta ad accounts to Ott — the same connection that powers your analytics.

2

Enable

Turn on Client View for the client from your workspace. They receive a login scoped to their own brands.

3

Sync

Data syncs daily, so the portal reflects the account as it actually is.

4

Share

Send the client the link once. From then on, they check their own performance — and you keep managing the account.

No report templates. No per-client dashboard builds. No “which client gets the nice report this week” triage.


VS THE COMPETITION

Everyone sends reports. Ott hands over a portal.

Email PDFsShared spreadsheetsScreenshared dashboardsOtt Client View
Always currentNo — stale the moment it’s sentOnly if someone maintains itOnly while you’re sharing✅ Syncs daily
Client can exploreNoBarelyNo✅ Compare, filter, chart
Creative-level viewScreenshotsNoWhatever you show✅ Side-by-side vs campaign average
Telegram funnel metricsManualManualNo✅ Joins and CPJ per campaign
Read-onlyN/AFragileN/A✅ By construction
Sees only their brandsN/AN/ARisky✅ Scoped per client
Your margins visibleIf you slip upIf you share the wrong tabOne click away from disaster✅ Never
Email PDFs, shared spreadsheets, and screenshared dashboards — the ways agencies report today, versus a read-only per-client portal.

On the incumbents: shared-dashboard tools give clients a metrics view — credit where it's due, that was real progress over PDFs. But a generic dashboard doesn't know a Telegram join from a click, compare two creatives against the campaign average, and doesn't scope itself per client with your margins structurally excluded. Client View is the version of client reporting built for the finance vertical: the funnel metrics that matter, the creatives that did the work, and nothing that isn't the client's business.


USE CASES

Four scenarios, one portal.

The client asks “how are we doing?” at 4:55 PM on a Friday

!
Without Ott

You cancel your evening, pull the numbers, write the context, send the email at 6:10 PM. The client reads it Monday; the numbers are two days old by then.

★
With Ott

“Check your portal — it's all there. Spend, joins, CPJ by brand.” The client sees today's data. You keep your evening.

The client's compliance team asks what creatives are running under their brand

!
Without Ott

You assemble a deck from Ads Manager screenshots and memory. It takes a day, it's incomplete, and it doesn't include the Telegram side of the funnel. You hope it's good enough.

★
With Ott

The client opens their portal and shows their own compliance team: the creatives, the spend behind them, and the funnel they drive — current, structured, and read-only. The evidence was already in their hands.

A client wants to argue about which creative is working

!
Without Ott

Your opinion against their hunch. The winning creative's numbers live in your dashboard; the client only has your summary.

★
With Ott

They open Creative Compare, put Creative A next to Creative B, and read every metric against the campaign average themselves. The data settles it — you stay the strategist, not the referee.

A new account manager takes over the account

!
Without Ott

The reporting relationship restarts from zero. The client's trust resets while the new manager proves themselves for a quarter.

★
With Ott

The portal keeps working. The client's window into their own performance never depended on one person's availability — which is exactly why they stay.


FAQ

Questions agencies ask about the client portal.

Is the client portal read-only?

Yes. Clients see their brands’ performance — spend, creatives, charts, Telegram metrics — and can’t change anything. No campaign edits, no budget changes. The window has no keyboard.

Can clients see my other clients or my margins?

No. Client View is scoped per client: they see their own brands only, and nothing else in your workspace is visible to them — including your fee structure and internal views. The portal is the client’s window, not a seat at your desk.

Does the portal include Telegram conversion data?

For agencies running Ott’s Telegram conversion tracking, yes — the client’s portal shows Telegram joins and cost per join per campaign, alongside standard Meta performance. If the account doesn’t have Telegram tracking connected, the portal shows the Meta-side metrics.

How current is the data?

Data syncs daily, so the client’s portal reflects the account as it actually is — not the state of the last report you sent.

Which ad platforms does it cover?

Today Client View reflects Meta ads — where finance agencies run most of their high-risk spend and where the Telegram funnel lives. Google Ads coverage is on the roadmap; the Meta connection powers the portal in production.

Does this replace our reporting?

It replaces the assembly work. The portal carries the numbers, the comparisons, and the creative evidence continuously. Your reporting time goes into strategy and insight — the parts that need a person — instead of moving numbers between tools.


Stop assembling client reports from screenshots and prayers. Give every client a white label portal with their numbers, their creatives, and their funnel — and keep your margins where they belong.

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