Ott tracks Telegram joins, bot starts, and DMs as Meta conversions.
The only platform where Telegram conversion tracking is a built-in feature — not a separate tool. Per-ad attribution. Real-time CAPI postback. Flat pricing. Plus everything else your agency needs.
You're optimising for button clicks.
Not real conversions.
Meta Ads Manager shows clicks, CTRs, and CPMs. It cannot tell you which campaigns are driving actual Telegram joins, bot starts, or DM conversations. Without conversion tracking, you're bidding for clicks — not community growth.
You bid for clicks
Meta's algorithm optimises for whatever signal you give it. If that signal is a landing page view, you get views — not Telegram joins.
No per-ad attribution
You see aggregate join counts from your Telegram bot or channel admin panel, but zero attribution back to specific campaigns, ad sets, or creatives.
Wasted ad spend
Every dollar spent on campaigns that drive clicks but not community members is a dollar that could have been spent on campaigns that actually convert.
What changes when you track actual conversions.
CAPI postback. Meta learns what converts.
Ott's tracking engine captures the full journey from ad click to Telegram join and feeds it back to Meta via the Conversions API. Four steps, fully automated.
Click ID Capture
User clicks your Meta ad. Ott captures the Facebook Click ID (fbclid) on your landing page.
Unique Invite Link
Each visitor gets a unique Telegram invite link. When they join, Ott matches the join to the specific ad click.
Join Detection
Ott's bot integration detects the Telegram join — whether channel, group, bot start, or DM — and links it to the invite.
CAPI Postback
The join event (with original fbclid) is sent to Meta via Conversions API. Meta's algorithm learns: this ad drives real community growth.
Tracks every Telegram event that matters
Channel joins, group additions, bot starts, and direct messages — all attributed back to the ad that drove them.
A tracker costs extra. A platform costs CHF 749.
Standalone Telegram trackers charge hundreds per month — for one feature. Ott includes Telegram tracking plus a full agency analytics platform at a flat monthly rate.
- ✓ Telegram tracking built in
- ✓ CAPI integration
- ✓ Meta campaign analytics
- ✓ Campaign triage
- ✓ Client hierarchy
- ✓ Budget & fee tracking
- ✓ Unlimited accounts
- ✓ Viewer seats
- ✓ Telegram tracking
- ✗ CAPI integration
- ✗ Meta analytics
- ✗ Campaign triage
- ✗ Client hierarchy
- ✗ Budget tracking
- Limited accounts
- ✗ Viewer seats
- ✓ Telegram tracking
- ✗ CAPI integration
- ✗ Meta analytics
- ✗ Campaign triage
- ✗ Client hierarchy
- ✗ Budget tracking
- Affiliate-focused
- ✗ Viewer seats
- ✓ Telegram tracking
- ✗ CAPI integration
- ✗ Meta analytics
- ✗ Campaign triage
- ✗ Client hierarchy
- ✗ Budget tracking
- Unpredictable cost
- ✗ Viewer seats
For a full feature-by-feature breakdown, see Ott vs TG Tracker
Related features & comparisons
Ask your ad data questions in plain English. Works with Claude, ChatGPT, Cursor — the only PPC platform with an MCP endpoint.
Head-to-head comparison: full agency platform vs. standalone Telegram tracker at ~2% of ad spend.
Deep dive: technical flow, scope comparison, detailed FAQ. How the tracking engine works end to end.
Track actual conversions. Not just clicks.
The only Meta PPC analytics platform with Telegram conversion tracking built in — not bolted on. Per-ad attribution, CAPI postback, flat pricing.