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ott.

The PPC analytics platform for marketing agencies. Manage Meta campaigns, track Telegram conversions, and optimize performance across all your clients.

© Copyright 2026 Ott. All Rights Reserved.

About
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Product
  • Documentation
  • Pricing
Use Cases
  • CAMPAIGN TRIAGE
  • CONVERSION & CUSTOM KPI TRACKING
  • CRYPTO & WEB3 AGENCIES
  • FOREX & PROP FIRM AGENCIES
  • HIGH-RISK & REGULATED AGENCIES
  • iGAMING AFFILIATES & OPERATORS
  • MULTI-BRAND CLIENT MANAGEMENT
  • SIGNAL PROVIDERS & COPY-TRADING
  • TELEGRAM CONVERSION TRACKING
  • TOPUP & BUDGET TRACKING
Comparisons
  • vs. Adzooma
  • vs. AgencyAnalytics
  • vs. ClickGram
  • vs. DashThis
  • vs. Databox
  • vs. Google Looker Studio
  • vs. Madgicx
  • vs. NinjaCat
  • vs. Revealbot
  • vs. Supermetrics
  • vs. Swydo
  • vs. TGTracker
Legal
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TELEGRAM CONVERSION TRACKING

Track Telegram joins, bot starts, and DMs as Meta conversions.

The only platform where Telegram conversion tracking is a built-in feature — not a separate tool. Per-ad attribution. Real-time CAPI postback. Flat pricing. Plus everything else your agency needs.

Start Free TrialBook a Demo
✓ No credit card required✓ Setup in minutes✓ Flat pricing

THE PROBLEM

You're optimising for button clicks.
Not real conversions.

Meta Ads Manager shows clicks, CTRs, and CPMs. It cannot tell you which campaigns are driving actual Telegram joins, bot starts, or DM conversations. Without conversion tracking, you're bidding for clicks — not community growth.

🎯

You bid for clicks

Meta's algorithm optimises for whatever signal you give it. If that signal is a landing page view, you get views — not Telegram joins.

🔗

No per-ad attribution

You see aggregate join counts from your Telegram bot or channel admin panel, but zero attribution back to specific campaigns, ad sets, or creatives.

💸

Wasted ad spend

Every dollar spent on campaigns that drive clicks but not community members is a dollar that could have been spent on campaigns that actually convert.


BEFORE & AFTER

What changes when you track actual conversions.

Without Telegram Tracking
✗
Optimisation goal
Landing page views or link clicks — Meta has no idea what a real conversion looks like
✗
Attribution
You see Telegram joins in your channel admin. No clue which ad, campaign, or creative drove them
✗
Budget efficiency
Spend chases clicks. Your best creative might drive 0 joins and you would never know
✗
ROAS measurement
Cost per click is a vanity metric. You cannot calculate true cost per Telegram community member
✗
Stack cost
Need a separate tracker ($250-750/mo) + Meta Ads Manager + spreadsheets to get partial insight
With Ott Telegram Tracking
✓
Optimisation goal
CAPI postback tells Meta exactly which users joined your Telegram. The algorithm learns and sends more of them
✓
Attribution
Per-ad, per-campaign, per-creative join attribution. Know exactly which creative drives the cheapest joins
✓
Budget efficiency
Spend follows conversions. Kill underperforming ads and scale the ones driving real community members
✓
ROAS measurement
Cost per Telegram join by campaign. Track FTDs and deposits from those joins — see full conversion path
✓
Stack cost
Built in at flat rate — no separate tracker. Plus triage, hierarchy, budgets, and analytics in one platform

HOW IT WORKS

CAPI postback. Meta learns what converts.

Ott's tracking engine captures the full journey from ad click to Telegram join and feeds it back to Meta via the Conversions API. Four steps, fully automated.

1

Click ID Capture

User clicks your Meta ad. Ott captures the Facebook Click ID (fbclid) on your landing page.

2

Unique Invite Link

Each visitor gets a unique Telegram invite link. When they join, Ott matches the join to the specific ad click.

3

Join Detection

Ott's bot integration detects the Telegram join — whether channel, group, bot start, or DM — and links it to the invite.

4

CAPI Postback

The join event (with original fbclid) is sent to Meta via Conversions API. Meta's algorithm learns: this ad drives real community growth.

Tracks every Telegram event that matters

📢 Channel joins👥 Group additions🤖 Bot starts💬 Direct messages

PRICING COMPARISON

A tracker costs extra. A platform costs CHF 749.

Standalone Telegram trackers charge hundreds per month — for one feature. Ott includes Telegram tracking plus a full agency analytics platform at a flat monthly rate.

Ott Agency
CHF 749
/month
  • ✓ Telegram tracking built in
  • ✓ CAPI integration
  • ✓ Meta campaign analytics
  • ✓ Campaign triage
  • ✓ Client hierarchy
  • ✓ Budget & fee tracking
  • ✓ Unlimited accounts
  • ✓ Viewer seats
TracerGram
€250
/month
  • ✓ Telegram tracking
  • ✗ CAPI integration
  • ✗ Meta analytics
  • ✗ Campaign triage
  • ✗ Client hierarchy
  • ✗ Budget tracking
  • Limited accounts
  • ✗ Viewer seats
ClickGram
€59
/month
  • ✓ Telegram tracking
  • ✗ CAPI integration
  • ✗ Meta analytics
  • ✗ Campaign triage
  • ✗ Client hierarchy
  • ✗ Budget tracking
  • Affiliate-focused
  • ✗ Viewer seats
TG Tracker
PAYG
pay-as-you-go
  • ✓ Telegram tracking
  • ✗ CAPI integration
  • ✗ Meta analytics
  • ✗ Campaign triage
  • ✗ Client hierarchy
  • ✗ Budget tracking
  • Unpredictable cost
  • ✗ Viewer seats

For a full feature-by-feature breakdown, see Ott vs TG Tracker


EXPLORE MORE

Related features & comparisons

🤖

MCP — AI Ad Analytics

Ask your ad data questions in plain English. Works with Claude, ChatGPT, Cursor — the only PPC platform with an MCP endpoint.

⚔️

Ott vs TG Tracker

Head-to-head comparison: full agency platform vs. standalone Telegram tracker at ~2% of ad spend.

📖

Telegram Tracking Use Case

Deep dive: technical flow, scope comparison, detailed FAQ. How the tracking engine works end to end.


Track actual conversions. Not just clicks.

The only Meta PPC analytics platform with Telegram conversion tracking built in — not bolted on. Per-ad attribution, CAPI postback, flat pricing.

Start Free TrialBook a Demo
✓ No credit card required✓ Setup in minutes✓ Flat pricing, no per-join fees