See performance, diagnose leaks, and take action — all from a three-tab command centre built for agencies managing multiple clients. Overview tells you if there's a problem. Analysis tells you what it is. Optimisation tells you how to fix it. Observe. Diagnose. Act.
Most tools show you a flat brand page. Campaigns listed. Numbers in columns. Beyond that, you're on your own — tab-hopping to analytics, checking creatives in another view, mentally tracking what needs attention. For agencies managing multiple brands, this means reactive management and missed signals.
To get the full picture of one brand, you switch between campaign list, analytics, creative view, and budget settings — four different pages. Multiply that by 15 brands and you lose hours every week just reorienting yourself.
No automatic triage means underperformers sit unnoticed until a campaign deadline — or worse, until the client emails. You're firefighting problems you could have caught days earlier.
Every account manager presents brand performance differently. One builds a spreadsheet. Another screenshots Ads Manager. A third writes a paragraph. No shared source of truth means no shared narrative.
| What You Do | Time Per Brand | What It Costs You |
|---|---|---|
| Switch between tabs to check KPIs | 3–5 min | Mental context-switching burns focus |
| Manually cross-reference analytics + creatives | 5–8 min | Missed correlations between creative and performance |
| Spot-check campaigns for issues | 5–10 min | Underperformers go unnoticed for days |
| Compile client-ready report | 10–15 min | Every account manager presents differently |
| Total per brand, per check | 10–15 min | × 15 brands = 2.5–3.75 hours/day |
That's nearly a full morning every day — per media buyer. Time that should be spent optimising campaigns, not hunting for problems in scattered views.
The Brand Control Room replaces the flat page with a three-tab command centre. Each tab answers one question. Together, they cover the full brand lifecycle — from glance to action.
The question: “Is this brand healthy?” One glance answers it. Spend, conversions and the cost behind them — the metrics your client asks for first. Trend arrows show direction. No scrolling, no tab-switching, no mental math.
The dashboard your client asks for. Build your narrative in seconds.
The question: “Why is this brand performing this way?” The data tells you. Not just rows and columns — structured insights that connect cause to effect.
Campaign → Ad Set → Opportunity. See exactly where spend drips out. If a leak appears, you know which level to fix — no manual analysis, no third-party funnel tools.
Overlay time periods to answer the hardest question: is this a seasonal dip or a structural problem? Compare week-over-week, month-over-month, or custom date ranges.
Which regions deliver? Which regions burn budget? Colour-coded performance by country so you spot winning and losing markets instantly.
The brand's highest-spend creatives, each with its CTR trend beside it. Ranked by spend, so nothing needs sorting by hand.
Age and gender breakdown. Are we reaching the right people? Spot audience drift before it impacts performance.
Answers, not data. Insights your clients can understand without a media buying degree.
The question: “What do I do about it?” Your triage board tells you. Campaigns auto-bucketed by what they need — scale up, watch closely, fix, or kill. That is this brand on its own; for the workspace-wide check across every brand, see Campaign Triage.
Full campaign list with sortable columns. Every campaign, no page limit. Sort by spend, ROAS, cost per join, joins or CTR, and filter by status — the same view whether you manage 20 campaigns or 200.
Two settings, in two places. In the brand's edit dialog, record its main KPI — cost per join, per lead, per registration or per purchase — with an optional target in the brand's own currency. On the Optimisation tab, set the cost-per-join target the board holds every campaign to: Scale, Watch, Fix and Kill are relative to that brand, never a workspace-wide number. Off-Meta results, like first-time deposits, are logged separately as manual metrics.
From diagnosis to action — in one tab. No switching tools. No exporting data. No waiting.
The Control Room workflow is the same for every brand you manage. One mental model. Infinite scale. Here's how a 60-second brand check works.
Click into any brand from your workspace. The Overview tab loads instantly — spend, clicks and the rates behind them at a glance. The Optimisation tab holds cost per join per campaign.
Confirm brand health in under 5 seconds. Pulse indicator shows direction. If everything is green, move on. If not, you know where to look.
Found a problem? Switch to Analysis. Check the funnel for leaks, review top creatives, see geography and audience breakdowns.
Take action. Scale winners. Review risks. Set targets. Everything editable in-place — no switching tools, no exporting data.
Whether you manage 5 brands or 50, the Control Room pattern is consistent. New team members learn one workflow. Account managers present brand performance the same way every time. Your clients get predictable, professional reporting — without you building it from scratch. Start your workflow in Ad Account Management — confirm every account is syncing before you dive into brand performance.
The gap is real: most ad platforms give you data, not decisions. Ott's Brand Control Room combines analysis, diagnosis, and action in a single page — a pattern no competitor ships as a coherent brand-level experience.
Scattered views, reactive fixes → One page, three tabs, proactive command. Your competitors are still tab-hopping. Your team could be commanding every brand from a single control centre.
The Control Room was built by agency operators who know the pain of managing multiple brands. Here's who gets the most value from it.
“Quickly diagnosing underperforming brands and acting on triage items without context-switching.”
“Presenting clear brand-level performance snapshots, explaining funnel leaks, and justifying optimisation decisions to clients.”
“Getting gross-level brand health visibility, ensuring the team is proactive not reactive, and driving operational efficiency.”
Competitors either offer analytics without action or require enterprise contracts for anything beyond a flat campaign list. Ott fills the gap.
| Feature | Ott | AdEspresso | Smartly | Reveel | Madgicx |
|---|---|---|---|---|---|
| Three-tab brand command centre | ✓ | — | — | — | — |
| Auto-triage board (Scale/Watch/Fix/Kill) | ✓ | — | — | — | — |
| CAO funnel with leak detection | ✓ | — | — | — | — |
| Editable campaign targets | ✓ | — | — | — | — |
| Geography + audience breakdown | ✓ | — | — | — | — |
| No $10k/mo minimum | ✓ | — | — | — | — |
Mid-market agencies need a brand-level command centre that combines analysis, diagnosis, and action — without enterprise pricing. That's the gap Ott fills.
Yes. Every brand has a main KPI: Automatic, cost per join, cost per lead, cost per registration or cost per purchase, plus an optional target in the brand's own currency. Automatic works it out from the brand's own data — cost per join when the brand has a Telegram tracking link, cost per purchase where Meta reports sales, otherwise cost per lead. Two brands in the same workspace can record two different main KPIs.
The brand's cost-per-join target, set inline on the Optimisation tab: the board colours each campaign's cost per join against it and sorts it into Scale, Watch, Fix or Kill. The main KPI you record in the brand's edit dialog is a separate setting.
It judges each campaign against the brand's cost-per-join target and its funnel. An active campaign at or under target with 25 or more joins goes to Scale. A funnel step losing conversions goes to Fix. Well over target with little volume to salvage goes to Kill. Everything else goes to Watch. Only lead-generation campaigns are judged this way — engagement and awareness campaigns are left out.
The CAO funnel covers Campaign → Ad Set → Opportunity. Leak detection identifies stages where conversion drop-off exceeds expected thresholds, highlighting exactly where spend is being wasted — at the campaign level, the ad set targeting level, or the conversion event level.
The cost-per-join target is per brand, not per campaign — one number the board holds every campaign to, and each brand carries its own. A Telegram-led brand and a brand selling on Meta are each bucketed against their own target, never a workspace-wide one. A campaign with no joins yet has no cost per join to judge, so it lands in Watch unless a funnel step is leaking.
The Control Room is built for all ad platforms Ott connects to. Facebook and Instagram today, with Google and TikTok on the roadmap. The three-tab flow — Overview, Analysis, Optimisation — is platform-agnostic. As we add platforms, your Control Room scales with them.
It works with your existing data from day one. Ott syncs your campaign history when you connect a brand. Historical performance establishes baselines. The triage board starts flagging campaigns based on your patterns — no warm-up period, no empty dashboard.
The Overview and Analysis tabs refresh in near-real-time — typically within 5–15 minutes of Meta updating. The Optimisation tab refreshes on each visit. You're always looking at current data, not yesterday's export.
Where Meta can see revenue, nothing changes. Where it cannot — a brand that converts on a lead, a Telegram join or a deposit — the ROAS figure on Home reads as a dash instead of "0.0x", and the fixed "ROAS below 2.0" and "CPA above €50" alerts are removed. A zero that only means "no purchase events" was never worth an alert.
Get a brand-level command centre that actually helps you make decisions. Overview for health. Analysis for depth. Optimisation for action. One page. Three tabs. Observe. Diagnose. Act.